We’ve all been inspired by great words, whether it’s encouragement when in a moment of doubt, motivation when feeling destitute, or courage in a time of weakness.
The right words. At the right time. With the right approach. Change our lives.
It’s these words of encouragement and forward thinking that make agriculture marketing a success.
After all, farmers are people too. They face obstacles, have doubts and want to make good choices.
Farmers spend 365 days a year immersed in their jobs.
Marketing that uses the words farmers use comes across as believable.
Have your readers at hello.
Farmers read through your marketing quickly. They need to be able to process what you’re saying to understand your message.
Use their words to describe your product and its benefits.
This gives your marketing authority.